In my very early days as a wedding photographer I came across another photographer who was offering his old clients a commission for bookings that he procured through their recommendations. At the time is seemed inappropriate to me - to be paying folk for recommending you! But it didn't take long for me to realise how powerful personal recommendations are, how almost all of my bookings were coming by word of mouth, and so just how valuable these little shout outs were to my business. I soon realised that if anything it was inappropriate not to make some kind of gesture of thanks to those who were getting me bookings. So zoom forward to today and we have the Alba Berry Refferal Scheme...


What is it?